Book blogging can be extremely boring if no one reads your posts.
Especially if your reasons for blogging are a) discuss books with other likeminded worms*, b) make friends to flail over books with, and c) want to be famous.**
You need to connect with people.
That’s where social media comes in handy.
* I say “worms” instead of “bookworms” because it’s easier and I’m definitely an efficient person. Plus I want to call people worms and get away with it.
** No shame, friend, no shame.
There are many social media sites that are useful for book blogging.
Facebook. Pinterest. Goodreads. Google+. Bloglovin’. Twitter. Instagram. Phewf. It can get a little exhausting. And different people like different sites, so if you want to hook them ALL into your glorious blog: YOU MUST DO THEM ALL!
Do you? Really?
Not to be Rip Van Winkle or anything, but I like to sleep occasionally and I don’t physically have time to maintain all the social media sites. I also don’t want to.
When I started blogging seriously (about a year ago…before that I mainly loafed) I signed up to all the things and proceeded to maintain them. After all, the tips for “how to increase your blog audience” said to. After doing it all, I humbly disagree. Yes, they do increase your blog audience, but there’s more to that story (which could be a whole post, actually).
When donning your One Ring To Rule Them All through social media, I think the key is to pick a few outlets and maintain them consistently.
Now you definitely want to know what I do, don’t you? Of course. And I’m always happy to please my little blogglings.
Twitter is my favourite way to promote my blog. Although I usually forget to tweet my links…
So how does that make twitter a good blog promo?!
Hopefully: entertainment. I like to tweet funny things. I like to tweet about my fandoms, what I’m researching (like, you know, brain surgery), which superhero is best, random life thoughts, and how passionate I am about a book I’m reading.
If people know me and think I tweet interesting things in 140 characters, they’re more likely to click on my blog posts!
I believe in love at first sight. When I was in Ikea I yelled “THERE IT IS THAT IS THE ONE” My bookshelf and I have been together ever since
— Cait (@NotebookSisters) October 15, 2014
Facebook is one I don’t use anymore. Yes, we’re on there, but I haven’t updated it in a year. When my “pageviews” were around 12 people per post? I mean…what is the point?!! Facebook messes with the stats too much and I got too angry. BUT. The page is there if I want to revive it.
|This is how mean facebook is to me, despite having 100+ likers.|
Pinterest is amazing. I LOVE IT SO MUCH. And, while I’m an insane fan and have 3,300 followers…I don’t actually use Pinterest for my blog. I might pin a post of mine once a month? If that. There is, however, a direct link to my blog in my pinterest profile. Very important. Always do that.
So I suck at promoting my blog through pinterest…but still. I have done literally nothing on there but pin for my book ideas and KABOOM. Followers.
Goodreads is LIFE. I cannot even begin to sum up how much I love goodreads. (I pick it over facebook any time, because there are less people posting annoying things…and all anyone wants to talk about is BOOKS. It’s heaven.)
Again, I don’t actively post links to my blog in my goodreads reviews, but my profile has all my updated blog information and direct links. I have 700 friends. I know a lot of people don’t like a lot of goodreads friends…but I figure if my reviews show up when they look for a book? That’s positive! And gosh, I only post reviews every second day. (I read a lot, okay?!)
Bloglovin‘ is my number #1 source of followers now, with 800+! It took me a while to sign up to it…but I’m extremely glad I took the plunge.
If you’re not familiar with bloglovin’. It’s basically a blog-feed site, to replace Google Reader (which was rumoured to close down at one stage). You can follow ANY blog/website through it! It’s awesome to smush wordpress and bloggers together because bloglovin’ doesn’t discriminate between the two.
I’m very new to Instagram! I like it a lot, but I often forget to update it (probably because I’m still very new). I have nearly 250 followers but don’t have a lot of interaction with the comments yet (again: I’m new). My profile has a link to my blog, but because it’s designed for a phone, it’s incredibly hard to leave links just anywhere. Which actually makes finding people’s blogs through instagram HARD. But whatever. It’s fun.
Out of all the social media sites, I use…um…3 properly.
Twitter, Instagram, Goodreads are ALL I use for my blog. So I am not a social media queen. I am not an expert. But, I:
a) have fun
b) am doing okay
Maybe I would do better if I utilised facebook and pinterest properly, and added in tumblr and booklikes and google+. BUT I DON’T BECAUSE I ONLY HAVE ONE BRAIN. And this brain doesn’t like to be stretched all over the place.
I don’t think we should feel pressured to upkeep ALL the sites.
Be consistent. Have fun. And don’t just promote. Those are my top tips. Promotion is what it’s there for, but I think people are more likely to click on your links if they think you are a) interesting, b) prone to be surprising, and c) fabulous. Be fabulous. It will solve all your problems.
Cait has made the executive decision to take this week off writing and read up before NaNo begins. Her TBR is huge. If she lets it fester by itself, it may fall and kill innocent bystanders (like herself). She’s going to tackle The Spook’s Apprentice next and perhaps The Death Cure. And some Roald Dahl. She is not too old for Roald Dahl.